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    In-Text Citations

    CNBC. Dick’s Sporting Goods’ house-of-sport stores aim to reinvent retail. October 23, 2025. https://www.cnbc.com/2025/10/23/dicks-sporting-goods-house-of-sport-stores.html

    FIFA. FIFA World Cup 2026 Socioeconomic Impact Analysis.https://digitalhub.fifa.com/m/152f754a8e1b3727/original/FIFA-World-Cup-2026-Socioeconomic-impact-analysis.pdf

    Piper Sandler. Piper Sandler completes 49th Semi-Annual Taking Stock With Teens® survey.https://www.pipersandler.com/news/piper-sandler-completes-49th-semi-annual-taking-stock-teensr-survey

    Visual Citation

    All visual materials used in this project are sourced from official brand channels, including the DICK’S Sporting Goods and Foot Locker’s offical website and social media accounts. These materials are used for academic and illustrative purposes only.

    Primary sources include:

    DICK’S Sporting Goods. Corporate website.
    https://www.dickssportinggoods.com

    DICK’S Sporting Goods (@dickssportinggoods). Instagram.
    https://www.instagram.com/dickssportinggoods/

    DICK’S Media. Corporate website.
    https://www.dicksmedia.com/


    “Street-style promotional poster for Foot Locker and DICK’S Sporting Goods featuring a solar-powered sneaker truck labeled ‘The Drop Mobile,’ neon green energy beam connecting the truck to a glowing sneaker outline with a red question mark, urban brick wall background with distressed textures, graffiti-style arrows, cinematic lighting, high contrast, gritty street-art aesthetic” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e


    “Vertical bus shelter campaign poster for Foot Locker and DICK’S Sporting Goods featuring a solar-powered sneaker truck labeled ‘The Drop Mobile,’ nighttime festival crowd background, floating limited-edition sneakers, neon green circular energy trail symbolizing renewable power, bold headline reading ‘THE FUTURE IS MOBILE. THE SOLE IS RENEWABLE.’ QR code labeled ‘TRACK THE ROUTE,’ cinematic lighting, high contrast, gritty street-photography aesthetic, urban texture overlay” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e


    “Large-scale urban wild posting collage for Foot Locker x DICK’S Sporting Goods featuring three torn street posters, distressed textures, graffiti typography, worn sneaker close-up, deconstructed sneaker forming Mobius loop with neon green energy, black-and-white drop truck image, QR code, solar-powered sneaker truck in foreground, gritty mixed-media collage aesthetic, high contrast, street-art realism” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e

    “Street-art inspired sneaker campaign poster for Foot Locker x DICK’S Sporting Goods featuring a worn red-and-white sneaker, mixed-media collage background with newspaper textures and paint splashes, neon green outline around the shoe, graffiti-style arrows, bold typography reading ‘YOUR FOOTPRINT MATTERS. EVEN THE OLD ONES.’ gritty urban aesthetic, high contrast, layered print texture, contemporary street culture design” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e

    “Street-art sneaker campaign poster for Foot Locker x DICK’S Sporting Goods featuring a solar-powered sneaker truck labeled ‘The Drop Mobile,’ bold typography reading ‘TRACK THE DROP-UNIT. COP THE FUTURE.’ colorful urban collage background with paint splashes and graphic textures, gritty print effect, high contrast red and green branding, sustainability messaging ‘DONATE. RECHARGE. REVOLVE.’ modern street culture aesthetic” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e

    “Street-art campaign poster for Foot Locker x DICK’S Sporting Goods featuring an infinity symbol made of deconstructed sneakers and athletic materials, neon green energy beam connecting to the ground, bold typography reading ‘RE-ROUTE THE SOLE. POWER THE DROP.’ urban collage background with paint splashes and mixed-media textures, sustainability theme, high contrast red and green branding, contemporary sneaker culture aesthetic” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e

    “Street-style teaser campaign poster for Foot Locker x DICK’S Sporting Goods featuring a neon green sneaker silhouette with a red glowing question mark, solar-powered sneaker truck below, green energy beam connecting the shoe and truck, bold headline reading ‘THE DROP IS MOBILE. THE ENERGY IS RENEWABLE.’ distressed urban poster textures, paint splatter overlay, high contrast, cinematic street-art aesthetic” prompt, OpenAI DALL·E, 2026 version, OpenAI, March 2026, https://openai.com/dall-e

    The Usage of AI

    During the preparation of this project, Grammarly was used in the final editing stage to help improve grammar and overall language clarity. The analytical content, strategic recommendations, and creative ideas presented in this work were independently developed by the author. Any AI tools were used only for proofreading language adjustments, and did not contribute to the development of the core concepts or analysis.

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