{"id":894,"date":"2026-03-15T06:14:22","date_gmt":"2026-03-15T06:14:22","guid":{"rendered":"https:\/\/xinlanhe.annenbergprhosting.com\/?page_id=894"},"modified":"2026-03-22T07:11:19","modified_gmt":"2026-03-22T07:11:19","slug":"894-2","status":"publish","type":"page","link":"https:\/\/xinlanhe.annenbergprhosting.com\/?page_id=894","title":{"rendered":"Comprehensive Exam"},"content":{"rendered":"\n<div class=\"wp-block-cover\" style=\"min-height:430px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"840\" class=\"wp-block-cover__image-background wp-image-900 size-full\" alt=\"\" src=\"https:\/\/xinlanhe.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/dicks-sporting-goods-foot-locker-acquisition.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/xinlanhe.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/dicks-sporting-goods-foot-locker-acquisition.webp 1200w, https:\/\/xinlanhe.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/dicks-sporting-goods-foot-locker-acquisition-300x210.webp 300w, https:\/\/xinlanhe.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/dicks-sporting-goods-foot-locker-acquisition-1024x717.webp 1024w, https:\/\/xinlanhe.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/dicks-sporting-goods-foot-locker-acquisition-768x538.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#393b39\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n  <p class=\"has-text-align-center has-six-color has-text-color has-link-color has-dsg-sans-font-family has-enormous-font-size wp-elements-fa8efedb7a98349b5e8c121e6f934a82\">Comprehensive Exam<\/p>\n  <\/div><\/div>\n  \n\n\n<style>\n  .peso-wrap {\n    --dsg-green: #006554;\n    --dsg-green-lt: #008D75;\n    --text-primary: #191F1C;\n    --text-secondary: #4a4a4a;\n    --text-muted: #777;\n    --bg-card: #ffffff;\n    --bg-light: #f5f5f3;\n    --radius: 4px;\n    --shadow: 0 2px 12px rgba(0,0,0,0.06);\n    --shadow-hover: 0 6px 24px rgba(0,0,0,0.10);\n    font-family: 'Archivo', sans-serif;\n    color: var(--text-primary);\n    -webkit-font-smoothing: antialiased;\n    max-width: 1100px;\n    margin: 0 auto;\n    padding: 0 24px 56px;\n  }\n  .peso-wrap .peso-mission {\n    padding: 56px 0 40px;\n    max-width: 720px;\n    margin: 0 auto;\n  }\n  .peso-wrap .peso-mission-title {\n    font-family: 'DSG Sans', 'Archivo Black', 'Archivo', sans-serif;\n    font-size: clamp(1.6rem, 3vw, 2.2rem);\n    font-weight: 900;\n    line-height: 1.25;\n    color: var(--dsg-green);\n    margin-bottom: 24px;\n  }\n  .peso-wrap .peso-mission p {\n    font-size: 1.05rem;\n    line-height: 1.8;\n    color: var(--text-secondary);\n    margin-bottom: 20px;\n  }\n  .peso-wrap .peso-mission p:last-child {\n    margin-bottom: 0;\n  }\n  .peso-cards-wrap {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    gap: 20px;\n    padding-top: 8px;\n  }\n  .peso-card {\n    position: relative;\n    min-height: 280px;\n    border-radius: var(--radius);\n    overflow: hidden;\n    cursor: pointer;\n    text-decoration: none;\n    color: inherit;\n    display: block;\n    border: 1px solid rgba(0,0,0,0.08);\n    box-shadow: var(--shadow);\n    transition: box-shadow 0.3s ease, transform 0.3s ease;\n  }\n  .peso-card:hover {\n    box-shadow: var(--shadow-hover);\n    transform: translateY(-2px);\n  }\n  .peso-card .card-face {\n    position: absolute;\n    inset: 0;\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n    padding: 28px 24px;\n    transition: opacity 0.35s ease;\n  }\n  .peso-card:hover .card-face {\n    opacity: 0;\n    pointer-events: none;\n  }\n  .peso-card .card-letter {\n    font-size: 3.5rem;\n    font-weight: 900;\n    line-height: 1;\n    letter-spacing: -2px;\n    text-shadow: 0 1px 2px rgba(0,0,0,0.15);\n  }\n  .peso-card .card-label {\n    font-family: 'Archivo Black', 'Archivo', sans-serif;\n    font-size: 1.15rem;\n    font-weight: 900;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n  .peso-card[data-card=\"paid\"] .card-face { background: #006554; }\n  .peso-card[data-card=\"paid\"] .card-letter,\n  .peso-card[data-card=\"paid\"] .card-label { color: #FFFFFF; }\n  .peso-card[data-card=\"earned\"] .card-face { background: #E52935; }\n  .peso-card[data-card=\"earned\"] .card-letter,\n  .peso-card[data-card=\"earned\"] .card-label { color: #FFFFFF; }\n  .peso-card[data-card=\"shared\"] .card-face { background: #191919; }\n  .peso-card[data-card=\"shared\"] .card-letter,\n  .peso-card[data-card=\"shared\"] .card-label { color: #FFFFFF; }\n  .peso-card[data-card=\"owned\"] .card-face { background: #FFFFFF; }\n  .peso-card[data-card=\"owned\"] .card-letter,\n  .peso-card[data-card=\"owned\"] .card-label { color: #191919; }\n  .peso-card[data-card=\"owned\"] .card-letter { text-shadow: none; }\n  .peso-card .card-overlay {\n    position: absolute;\n    inset: 0;\n    padding: 28px 26px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    opacity: 0;\n    transition: opacity 0.35s ease;\n    background: #8E8E8E;\n    color: #fff;\n  }\n  .peso-card:hover .card-overlay {\n    opacity: 1;\n  }\n  .peso-card .card-overlay .tagline {\n    font-family: 'Archivo Black', 'Archivo', sans-serif;\n    font-size: 1.3rem;\n    font-weight: 900;\n    letter-spacing: 0.5px;\n    margin-bottom: 14px;\n    color: #fff;\n    line-height: 1.3;\n  }\n  .peso-card .card-overlay .desc {\n    font-size: 1.05rem;\n    line-height: 1.7;\n    color: rgba(255,255,255,0.9);\n    margin-bottom: 22px;\n    flex: 1;\n  }\n  .peso-card .card-overlay .cta {\n    font-size: 0.9rem;\n    font-weight: 700;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n    color: var(--dsg-green-lt);\n    padding: 12px 0 0;\n    border: none;\n    background: none;\n    text-align: left;\n    transition: color 0.25s ease;\n  }\n  .peso-card:hover .card-overlay .cta {\n    color: #fff;\n  }\n  @media (max-width: 720px) {\n    .peso-cards-wrap { grid-template-columns: 1fr; }\n    .peso-card { min-height: 260px; }\n  }\n<\/style>\n<div class=\"peso-wrap\">\n  <div class=\"peso-mission\">\n    <h2 class=\"peso-mission-title\">The Mission: Feed the Cycle. Power the Drop.<\/h2>\n    <p>Trends are fleeting, but the cycle is infinite. This project marks the collision of industry scale and street-level agility. Through The Drop Mobile, Foot Locker leverages the scale of DICK\u2019S Sporting Goods to redefine the \u201cdrop\u201d as a sustainable, community-driven experience. We\u2019re moving sneaker culture from buying to participating.<\/p>\n    <p>Explore our PESO strategy below to see how we&#8217;re turning the year&#8217;s biggest stages into the ultimate sneaker hubs.<\/p>\n  <\/div>\n  <div class=\"peso-cards-wrap\">\n    <a href=\"https:\/\/xinlanhe.annenbergprhosting.com\/?page_id=419\" class=\"peso-card\" data-card=\"paid\">\n      <div class=\"card-face\">\n        <span class=\"card-letter\" data-letter=\"P\">P<\/span>\n        <span class=\"card-label\">Paid Media<\/span>\n      <\/div>\n      <div class=\"card-overlay\">\n        <div class=\"tagline\">Strategic Disruption<\/div>\n        <div class=\"desc\">Our Creative Brief drives high-impact OOH campaigns, featuring live-tracking billboards near FIFA and Lollapalooza venues. We turn visibility into massive foot traffic for The Drop Mobile.<\/div>\n        <span class=\"cta\">Click to view Creative Brief &amp; OOH Strategy<\/span>\n      <\/div>\n    <\/a>\n    <a href=\"https:\/\/xinlanhe.annenbergprhosting.com\/?page_id=430\" class=\"peso-card\" data-card=\"earned\">\n      <div class=\"card-face\">\n        <span class=\"card-letter\" data-letter=\"E\">E<\/span>\n        <span class=\"card-label\">Earned Media<\/span>\n      <\/div>\n      <div class=\"card-overlay\">\n        <div class=\"tagline\">Cultural Authority<\/div>\n        <div class=\"desc\">Through a compelling Thought-Leadership Piece, we position the Drop Mobile at the center of the sustainability conversation, earning trust and headlines from industry insiders and sneakerheads alike.<\/div>\n        <span class=\"cta\">Click to read the Thought-Leadership Piece<\/span>\n      <\/div>\n    <\/a>\n    <a href=\"https:\/\/xinlanhe.annenbergprhosting.com\/?p=703\" class=\"peso-card\" data-card=\"shared\">\n      <div class=\"card-face\">\n        <span class=\"card-letter\" data-letter=\"S\">S<\/span>\n        <span class=\"card-label\">Shared Media<\/span>\n      <\/div>\n      <div class=\"card-overlay\">\n        <div class=\"tagline\">Community Pulse<\/div>\n        <div class=\"desc\">From viral IG Posts and deep-dive Blog stories to our exclusive Newsletter, we foster a shared ecosystem where hype is social, and every fan becomes a participant in the revolution.<\/div>\n        <span class=\"cta\">Click to explore Social &amp; Content Assets<\/span>\n      <\/div>\n    <\/a>\n    <a href=\"https:\/\/xinlanhe.annenbergprhosting.com\/?page_id=434\" class=\"peso-card\" data-card=\"owned\">\n      <div class=\"card-face\">\n        <span class=\"card-letter\" data-letter=\"O\">O<\/span>\n        <span class=\"card-label\">Owned Media<\/span>\n      <\/div>\n      <div class=\"card-overlay\">\n        <div class=\"tagline\">Strategic Foundation<\/div>\n        <div class=\"desc\">The backbone of our project. Our comprehensive SWOT Analysis evaluates our internal strengths and market opportunities, ensuring the Drop Mobile evolution is built on an unbreakable strategic core.<\/div>\n        <span class=\"cta\">Click to examine the SWOT Analysis<\/span>\n      <\/div>\n    <\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Mission: Feed the Cycle. Power the Drop. Trends are fleeting, but the cycle is infinite. This project marks the collision of industry scale and street-level agility. Through The Drop Mobile, Foot Locker leverages the scale of DICK\u2019S Sporting Goods to redefine the \u201cdrop\u201d as a sustainable, community-driven experience. We\u2019re moving sneaker culture from buying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-dicks-footlocker","meta":{"footnotes":""},"class_list":["post-894","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=894"}],"version-history":[{"count":17,"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/894\/revisions"}],"predecessor-version":[{"id":947,"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/894\/revisions\/947"}],"wp:attachment":[{"href":"https:\/\/xinlanhe.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}